STOP Using Weasel Words - Confidence Killer |...

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

So many of you struggle with saying a word that so many of the people around you need to hear.  If you learned to say this word, you would release so much of the frustration that you've internalized. If you learned to say it, people would respect you. You'd gain credibility. You' ...  Show more

You’ve heard of love languages, but what about your confidence language?! It’s the answer to being more confident in work, life, and with yourself. Gravitus author, Lisa Sun, shares the misconception about confidence, the 8 strengths that redefine confidence, and why it’s impo ...

You Can't Sell Value If You Don't Value Yourself Salespeople come from a variety of industries but the one thing they have in common: They all sell value. It can be a challenge, however, to sell something you don’t have yourself. Simply speaking, as salespeople, we can only sell ...  Show more

Are you struggling to recover from a setback? Dan and Alison answer your questions with the help of Neil Pasricha, a former Walmart executive and the author of You Are Awesome. They talk through what to do when your confidence is shattered by bad reviews, you’re in a difficult si ...  Show more