Brand Envy 2024

In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...  Show more

In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...  Show more

On today's episode of the podcast I'm sharing a recent Marketing For the Now, where I talk with industry leaders from Colgate-Palmolive to Bugaboo to UPenn. if you've ever wondered how some of the top marketing leaders think about brand building vs. performance mar ...

This episode focus on brand definition with great examples. 

On today's episode of the GaryVee Audio Experience, I'm sharing with you all the February edition of Marketing For The Now. During this episode, Jim Stengel of The CMO Podcast and I talk with top marketing leaders about this year's Super Bowl ads. You won't wan ...