The art of persuasive storytelling | Kelly D....

For decades, investor and business leader Steve Howard watched companies pour money and effort into sustainability initiatives ... and still fall short. The problem isn’t a lack of will, he says; it’s that capitalism and climate have been wired to work against each other. He shar ...  Show more

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by ...  Show more

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive ...  Show more

Jonathan Gottschall, a distinguished fellow at Washington & Jefferson College, has researched storytelling and its unique power to inspire. But as he spoke at business conferences and grew aware of the popularity of storytelling in the corporate world, he came to realize just how ...  Show more

Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's here to remind you how important storytelling is, especially for your business. ...  Show more

<span style="font-weight: 400;">Why is storytelling a powerful negotiation tool? Stories are powerful because they're how humans communicate. Stories are memorable and drive home concepts that can be otherwise difficult to understand. Stories can make real-world applications s ...