New Coke Goes Flat with Preacher Lawson and P...

Introducing Audible True Crime, a dedicated podcast feed where we bring you the best podcasts in true crime, with episodes dropping every single week. Find your next bingeable series about unsolved murders, cold cases, scams and mysteries. This is the cream of the crop of Audible ...  Show more

From club promoter to music mogul, Scooter Braun's Midas touch turned Justin Bieber into pop royalty and made him millions. But when he bought Taylor Swift's masters, he learned the hard way that hell hath no fury like a pop princess scorned. In our final episode, we're going out ...  Show more

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ...  Show more

Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we ...  Show more

In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ...  Show more