Effective CTV Ad Targeting & Measurement

Effective CTV Ad Targeting & Measurement

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The most slept-on product from Adobe that people should be using

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and enga ...  Show more

 . 6min 15sec
This marketing job became more valuable thanks to AI

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adopti ...  Show more

 . 2min 38sec

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