Deena Aljuhani Abdulaziz on Redefining Arab F...

Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing could keep consumers spending. But a slowdow ...  Show more

Earlier this month, A Ma Maniére — one part of James Whitner's The Whitaker Group — was named one of BoF's Best Fashion Stores in the World, our definitive global list of retailers with the most distinctive edits and experiences.Whitner has spent twenty years building an independ ...  Show more

Daneh Buahmad is a Dubai-based Saudi fashion designer who launched her label, DANEH, in 2011. She grew up in the Eastern Province in Dhahran, the Saudi Aramco headquarters. Before designing luxury clothes, her career began in IT and interactive media. Her brand creates effortless ...  Show more

Arwa Al-Banawi is a Saudi fashion designer who creates beautiful looks for the suitable woman. She shares her experience of launching her brand in Dubai, attending Paris fashion week, and pivoting her focus during the pandemic. Arwa is excited by new Saudi fashion trends and how ...  Show more

Dalia Darweesh is the CEO & Founder of Ela Agency, the first modeling agency in Khobar, Saudi Arabia; and she’s also a writer, reporter, and stylist. In 2016, she moved back from the US, where she earned a degree in Business Management, modeled, and grew her passion for fashion. ...  Show more

Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusse ...  Show more