Summer selling season, the creator economy & importance of story in art sales

Summer selling season, the creator economy & ...

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A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run

Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Two things today: how a properly run sale actually works, and why omnichannel marketing is the whole game — today, 30 years ago, and 25 ye ...  Show more

Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday ...  Show more

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