How adverts use psychology to win you over

There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir’s book Beyond ...  Show more

Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psychology. On today’s Nudge he covers: 1) Why councils shouldn’t pay people to sweep litter 2) How a saleswoman doubled her likeability 3) The pi ...  Show more

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ...  Show more

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emo ...  Show more

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative ...  Show more

Today's podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and ...