How adverts use psychology to win you over

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why being watched changes everything. --- Owain’s book: https://amzn.to/4smVtrP Owain’s co ...  Show more

Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI Richard’s SubStack: https://richardwiseman.substack.com/ Join 1 ...  Show more

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ...  Show more

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emo ...  Show more

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative ...  Show more

Today's podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and ...