Strategies for Finding Product Market Fit

When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Ma ...  Show more

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on ...  Show more

Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share a crucial lesson about creating impactful products and solutions. The key to finding the best product-market fit often lies in addressing the problems you’re personally facing. I’ll walk yo ...  Show more

You've built a product, but how do you take it to market? And who even wants it? To answer that, we've set up a unique call between an entrepreneur and an expert. Birna Dröfn Birgisdóttir built a brainstorming tool called Bulby, and is now ready to take it to market — but isn't s ...  Show more

Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share my thoughts and experiences as I embark on a new venture to launch a company from scratch. I’ll document my journey, from finding the perfect CEO to scaling the business to $100,000 per mon ...  Show more

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche dem ...  Show more