Strategies for Finding Product Market Fit

Pom Pom at Home originated when founder Hilde Leiaghat began filling empty space in antique shipping containers with vintage European linens. After customers continually sought out her textiles, she launched the California coastal-inspired bedding line, which her son, Sam, eventu ...  Show more

Ruggable had millions of customers and a product problem hiding in plain sight—on Reddit. Chief Commercial Officer Sarah Kleinman found it, fixed it, and launched an innovation that made up 70% of revenue in eight weeks. Here’s how they turned public complaints into a brand comeb ...  Show more

Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share a crucial lesson about creating impactful products and solutions. The key to finding the best product-market fit often lies in addressing the problems you’re personally facing. I’ll walk yo ...  Show more

You've built a product, but how do you take it to market? And who even wants it? To answer that, we've set up a unique call between an entrepreneur and an expert. Birna Dröfn Birgisdóttir built a brainstorming tool called Bulby, and is now ready to take it to market — but isn't s ...  Show more

Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share my thoughts and experiences as I embark on a new venture to launch a company from scratch. I’ll document my journey, from finding the perfect CEO to scaling the business to $100,000 per mon ...  Show more