How to Build an Unconventional Brand that Sells for $419 Million | Mike Fata

How to Build an Unconventional Brand that Sel...

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Eugene Alletto turned his $20 Rule into 33 Million Bedgear Customers

Eugene Alletto went from making cold calls in a Wolf of Wall Street style boiler room to building bedgear into a top-10 sleep industry brand serving 33+ million customers. In this episode, he shares the counterintuitive strategies that turned bedding from a commodity into a perso ...  Show more

7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler

In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s been running races without winning a single win. And 100 is roughly how many miles ...  Show more

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