327. The Better the Question the Better the A...

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921. Would You Buy It Again Today? How to Stop Overvaluing What You Already Own

Brian discusses why business owners keep paying for tools, commitments, offers, and goals they would never choose if they were starting fresh today. He breaks down the endowment effect, the well-documented tendency to value something more simply because it is already ours, and wh ... Show more

. 8min 48sec

920. How to Operate From Want Instead of Need in Your Business and Your Life

Brian discusses the difference between operating out of need and operating out of want, and why the business owner who can walk away from a deal usually ends up with the better one. Need shows up in places most owners never notice. The discount they didn't have to give. The clien ... Show more

. 9min 31sec

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