“It’s the mistake EVERY business makes” Rory ...

Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the ...  Show more

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological s ...  Show more

In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory takes us deep into the world of problem frami ...  Show more

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would ...  Show more

1:00 Jason intros "Alchemy" author Rory Sutherland 3:45 Architecture is the cheapest way to buy art 6:01 How Rory is dealing with quarantine, why he prefers working from home, and will businesses be more efficient post-COVID? 14:12 What is Rory's job, why you should strive to cre ...  Show more

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🔗 Blog: https://www.thebusinessenglishpodcast.com/blog-ep51