How to use psychology to write a best seller, with Jennifer Lynn Barnes, PhD

How to use psychology to write a best seller,...

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Catching fire: What goes viral and why? With Jonah Berger, PhD

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and ange ...  Show more

How to build kids’ resilience, with Mary Alvord, PhD

From school pressures to friendship ruptures, all kids will face challenges as they grow. Mary Alvord, PhD, talks why building resilience is key to helping kids handle both everyday stresses and significant life setbacks; how to help children and teens develop foundational resili ...  Show more

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