A Podcast Figuring Out Your Value (ITS Classic)

A Podcast Figuring Out Your Value (ITS Classi...

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How to Get Your First Customers (The Trust to Risk Ratio)

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster ...  Show more

The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic)

Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup ...  Show more

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