Effective Marketing Tech Integration Strategi...

Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform v ...  Show more

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving ...  Show more

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ...  Show more

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ...  Show more

Today's episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates betw ...

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ...  Show more