The Pre-Test Practitioners: Jon Evans, System...

This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Chief Strategy Officer Chris Plating. Thanks to the Effies, Tracksuit and System1 for supporting this series. 

In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy that helps you simply create the best version of yourself. I'm Joined by Mollie Partesotti of KDSP and Marshall Ball ...  Show more

Coming up with ideas is one thing, but coming up with ideas for how to test your ideas can be a real challenge. This week, I'm sharing the testing strategies that have worked for me and the ideas I've seen some of the best entrepreneurs implement so you can get real consumer f ...

Barrett and I invite you into some research thinking and dig into the latest data on how to build brave spaces with our teams — what gets in the way of people showing up, what gets in the way of doing the work, and how judgment is the primary killer of these spaces. Learn more ab ...  Show more

FOUR ACTIONABLE TAKEAWAYS Use a "what I heard" slide to show you listened and as a reason to ask further questions. Ask your prospect to rate how they feel about your solution on a scale of 1-10. If you're a 10, are they ready to buy OR can you make the case to move forward? Ever ...  Show more