The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS

The Pre-Test Practitioners: Jon Evans, System...

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On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are Tracksuit's Matthew Herbert and ...  Show more

The new book that makes the business case for creative effectiveness

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 S ...  Show more

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