The Pre-Test Practitioners: Jon Evans, System...

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the sho ...  Show more

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gros ...  Show more

Coming up with ideas is one thing, but coming up with ideas for how to test your ideas can be a real challenge. This week, I'm sharing the testing strategies that have worked for me and the ideas I've seen some of the best entrepreneurs implement so you can get real consumer f ...

Barrett and I invite you into some research thinking and dig into the latest data on how to build brave spaces with our teams — what gets in the way of people showing up, what gets in the way of doing the work, and how judgment is the primary killer of these spaces. Learn more ab ...  Show more

FOUR ACTIONABLE TAKEAWAYS Use a "what I heard" slide to show you listened and as a reason to ask further questions. Ask your prospect to rate how they feel about your solution on a scale of 1-10. If you're a 10, are they ready to buy OR can you make the case to move forward? Ever ...  Show more

Today's conversation is a keynote I gave at the Inbound conference in Boston back in 2016. We discussed the very evident changes that were happening to the media landscape back in 2016 and have only become more clear today in 2023. We discuss everything from self awareness ...