The rise of celebrity-backed drinks

Country music is in the midst of a grand renaissance. The genre - whose popularity was previously confined to the American South - is now climbing the charts, grabbing the attention of Gen Z audiences, and changing the perception of what it means to be a country listener. Streami ...  Show more

One of the world’s largest airline groups has told Business Daily that airspace closures, due to war zones, are now forcing substantial rerouting of flights. Lufthansa says the ban on using Russian and Ukrainian airspace is having a measurable cost impact on its long haul network ...  Show more

Is it just us, or does every celebrity have their own tequila brand — But when you drink a celebrity liquor, you’re drinking hip hop history. Amex Platinum *was* the only credit card with its own lounge, until now — Chase launched one, because vanity is the most seductive sin. An ...  Show more

Hailey Bieber just sold her 3 year old beauty company Rhode for $1 billion. Is the girlboss back? We investigate the world of celebrity beauty—how are these brands created and what makes one hit vs flop?Topics covered:e.l.f. Beauty Acquires Rhode for $1B—was it a good dealThe ori ...  Show more

Tequila is about to pass vodka as America’s #1 liquor — Because Patron turned shots into sips. Universal is opening a theme park in Las Vegas just for adults, because it’s a Jekyll-and-Hyde company. And if you have a checking account, you're going to want to hear this story: Bank ...  Show more

<span style= "font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> At Liquid Assets, we take pride in avoiding "how-I-buil ...