How Scientists are Reviving Lost Smells

Music festivals? Ho hum. This summer, treat yourself to a real adventure—like a super-gloopy mud festival, or the world’s greatest (and only, as far as we can tell) belly button festival. Download SAILY in your app store and use our code PTG at checkout to get an exclusive 15% of ...  Show more

Happy Father’s Day! Will and Mango are celebrating with nine facts about dads, from the origin of the term “founding fathers” to the oldest dad on record. Download SAILY in your app store and use our code PTG at checkout to get an exclusive 15% off your first purchase! For detail ...  Show more

What did ancient Egyptians like to smell? Did they use any narcotics in their day to day lives? And what do mummified bodies smell like? Today, I'm pleased to welcome Dora Goldsmith to the podcast. Dora Goldsmith is a PhD-candidate at the Freie Universitat in Berlin, Germany. Spe ...  Show more

How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more? In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from ...  Show more

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity. Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fr ...  Show more

TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creati ...  Show more