How Scientists are Reviving Lost Smells

Why did people start (and stop) dyeing pistachios red? How do thieves pull off high-stakes nut heists? What’s up with the coconut that looks like a butt? And why do so many members of the PTG team have beef with pine nuts? Today, we’re cracking the delicious mysteries of nuts (an ...  Afficher plus

Is our obsession with cleanliness keeping us from peak health? Also, can hookworm cure allergies? Will harvesting panda poop make you rich? Plus: Why Amish dust is superior to other dust (seriously!). Featuring Penny Sarchet. This episode originally aired on June 14, 2017. Got a ...  Afficher plus

What did ancient Egyptians like to smell? Did they use any narcotics in their day to day lives? And what do mummified bodies smell like? Today, I'm pleased to welcome Dora Goldsmith to the podcast. Dora Goldsmith is a PhD-candidate at the Freie Universitat in Berlin, Germany. Spe ...  Afficher plus

How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more? In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from ...  Afficher plus

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.

Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs sig ...

TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creati ...  Afficher plus