Explaining Fashion IP law via perfume

Rebecca Field and Lee Curtis discuss the concept of the ‘average consumer’ in EU and UK trade mark law. Why is it important, and why is it different to the concept of ‘the informed user’ in EU and UK design law? Rebecca and Lee also apply the concept to a well-known fashion case. ...  Show more

Overview: Rebecca Field and Lee Curtis discuss the famous Crocs clog, when it was launched, why it became so successful and some of the intellectual property issues and cases associated with the famous clog. Timestamps:1:44 - History of the development and launch of the well Croc ...  Show more

Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ...  Show more

The world of high end perfume is surprisingly lucrative, considering that scent is often the most ignored of our senses. But one can't judge a scent solely by the brand and shape of the bottle. With the right amount of attention, perfume can be a key to a whole olfactory world ...

Although fashion is commonly defined as a creative industry, the right side of your brain is not the only one working if you are someone involved in the fashion business. Tune in to listen to how these two aspects are fundamentals in this inudstry.I also share a personal episode ...  Show more