Brand Clarity

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ...  Show more

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ...  Show more

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons f ...  Show more

On today's episode of the podcast I am sharing a 4Ds I had a while back. The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attemp ...

Why Build a Breakaway Brand?With the current noise in the marketplace, gaining visibility is nearly impossible without standing out. A breakaway brand redefines the market and creates emotional connections, not just transactions. Think brands like Apple, Nike, Volkswagen, JetBlue ...  Show more

Clarity equals confidence. In today's episode, Fiona talks about what to include in a brand brief for a designer. She also shares the different elements of a brand brief, and tips on working with a designer. Tune in! Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta ...  Show more