How to use LLMs for Market Research

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how privacy firs ...  Show more

A single 30-second Super Bowl spot now costs $8 million. Factor in production, celebrities, and amplification, and total campaign costs land between $15 and $50 million. So, are the ads actually worth it?Elena, Angela, and Rob break down this year's Super Bowl commercials through ...  Show more

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery.

2024 Generative AI Marketing Industry Report ...

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery.

2024 Generative AI Marketing Industry Report ...

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research indus ...