498 Buyer Personas by Jim Kraus

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

<span class="yt-core-attributed-string--link-inherit-color" dir= "auto">Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent's new book "The Framemaking Sal ...

<h3>Salespeople need to shift from selling to guiding and clarifying, becoming domain experts in order to help customers navigate the overwhelming amount of content and make informed buying decisions.</h3> <ul> <li>Understand how the client mindset has changed over time to use it ...  Show more

<span lang="EN" xml:lang="EN">Welcome to Construction Genius. Today's guest is Frank Cespedes, a Harvard Business School professor and former managing partner at a Professional Services firm. With extensive experience in go-to-market strategy globally, he's a ...

In a recent episode of the "Sales Pop Online Sales Magazine" podcast, host John Golden sits down with Will Barron, founder of Salesman.com and author of "Selling Made Simple." They dive deep into effective sales strategies, focusing on the significance of structured processes and ...  Show more