The Business Side of Search

Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in 2020. He previously served as CEO of Searchmetrics Inc. and Head of SEO and Content Development at eBay. He explains why Pre ...  Show more

Over 1,900 episodes have turned search conversations into compounding practitioner knowledge. Jordan Koene, CEO and Co-Founder of Previsible, the AI discovery agency serving enterprise teams, previously led Searchmetrics Inc. as CEO and ran SEO and content development at eBay. Th ...  Show more

CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ...

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ...

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ...