How Morning Brew Hijacked Emojis to Get Brand Recognition

How Morning Brew Hijacked Emojis to Get Brand...

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How $72 in Press Releases Made Google Call This Man the King of AEO

E1164: It cost just $72 in press releases to get Google's AI Overview to call James Dooley the "King of AEO." I break down how two cheap press releases created enough relevance and third-party confirmation for Google to repeat the claim directly inside an AI Overview. The first p ...  Show more

The $50,000 Internal Linking Experiment: Links That Get Clicked Carry More Weight

E1163: Does Google care whether people actually click the links on your page? I break down a $50,000 internal linking experiment across 15 websites, plus a Google patent that describes assigning different weights to links based on the probability that users will click them. The f ...  Show more

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