The Present Of Strategy - WARC's Lena Roland

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Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage bran ...  Show more

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This week, Helen and Sarah are talking about strategic thinking - what it means, why it matters and how you can develop the skill at work. They discuss some useful strategic questions that you can apply to your career and some tried and tested frameworks that can help you zoom ou ...  Show more

The Junior Mafia talks to Renata Yannoulis, Senior Strategic Planner at TBWA. We chat about cultural signals and edges, targetting Gen Z, Big Boob Energy, and AI.