Celebrating MTV’s Anniversary with the Real S...

In this bonus episode of Math & Magic, we’re highlighting more of our favorite marketing stories — and they aren’t stories about when success came easily. Hear from Happy Baby Organics founder Shazi Visram, IBM Chief Global Affairs Officer Jonathan Adashek, Capital One Chief Bran ...  Show more

Through the many seasons of Math & Magic, we’ve heard from dozens of brilliant creative minds about the importance of authenticity. In this bonus episode, we’re highlighting some of our best marketing stories and how staying true to yourself can lead to not only a better life, bu ...  Show more

Today, MTV is a household name. And everyone knows what a music video is. But there was a time when MTV and the art form it championed were crazy ideas that nobody believed in. Well, almost nobody...This is how it all started, told by the people who made it happen.Who Killed the ...  Show more

MTV's initial ascent is not exactly meteoric. The network struggles to reach viewers and attract advertisers. To succeed, MTV would need to do two things:1) Break its own rules.2) Broadcast the greatest music video of all time.Who Killed the Video Star: The Story of MTV is a new ...  Show more

Mick Jagger, Madonna, and David Bowie were amongst the megastars who participated in the ‘I Want My MTV!’ campaign which debuted on 1st March, 1982; credited for getting music television to a sustainable number of cable providers and thereby kickstarting a whole genre: the music ...  Show more