Celebrating MTV’s Anniversary with the Real S...

Marc Mentry has cracked the code on community, culture, and live events to transform a brand and provide customers with high-value, unique experiences. As Executive Vice President of Brand Marketing for Capital One, Marc leads from the front line. Marc shares how the brand made i ...  Show more

In honor of the 45th anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MT ...  Show more

Today, MTV is a household name. And everyone knows what a music video is. But there was a time when MTV and the art form it championed were crazy ideas that nobody believed in. Well, almost nobody...This is how it all started, told by the people who made it happen.Who Killed the ...  Show more

MTV's initial ascent is not exactly meteoric. The network struggles to reach viewers and attract advertisers. To succeed, MTV would need to do two things:1) Break its own rules.2) Broadcast the greatest music video of all time.Who Killed the Video Star: The Story of MTV is a new ...  Show more

Mick Jagger, Madonna, and David Bowie were amongst the megastars who participated in the ‘I Want My MTV!’ campaign which debuted on 1st March, 1982; credited for getting music television to a sustainable number of cable providers and thereby kickstarting a whole genre: the music ...  Show more

Jen and Doug want their MTV! Original VJ Alan Hunter drops by to takes us back to the earliest days of Music Television and and it's meteoric rise as a music and pop culture juggernaut. Learn more about your ad choices. Visit megaphone.fm/adchoices