The Neuroscience of You & Making Sense of the Weather - SYSK Choice

The Neuroscience of You & Making Sense of the...

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Surprising Factors That Influence What You Buy & The Strange Story of Ice

Why do mosquitoes seem to love some people and completely ignore others? It isn't your imagination. Researchers have identified several factors that make certain people especially attractive to mosquitoes—and some of them are things you have little control over. https://theweek.c ...  Show more

SYSK TRENDING - The Power of Scarcity

Have you ever bought something because it was "almost sold out" or because a sale was ending at midnight? If so, you're not alone. Scarcity is one of the most powerful forces influencing human behavior. When something becomes difficult to get, we often value it more—even if we we ...  Show more

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