EP 378: Maximizing Facebook Leads: Strategies...

Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time and budget. Website: https://philgrahamdigital.com 

Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to pacing, visuals, hooks, and keeping the message focused. If you are using Reels p ...  Show more

This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights th ...

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits f ...

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced ...

Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Che ...