NBC gets an Olympic bounceback at Paris 2024

The FIFA World Cup has grown into a media powerhouse, but questions are emerging about how far that growth can continue. With expanding formats, fragmented broadcast deals, and new partnerships across YouTube and TikTok, FIFA is experimenting with how football is distributed and ...  Show more

Xbox set out to create an impactful campaign using data—and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman), we explore how the xJinx campaign turned data into something fans could connect with, share and t ...  Show more

Shannon Sharpe and Chad "Ochocinco" Johnson react to the Opening Ceremony of the Olympic games in Paris, France.  They get their first taste to each of the 206 countries competing in the Olympic Games, highlighted by LeBron James carrying the flag for Team USA. #Volume #ClubSee o ...  Show more

We're in Greece to find out what challenges await the new IOC president Kirsty Coventry - the first woman and first African to hold the most powerful role in sport.The IOC faces several challenges, including the issue of paying prize money to athletes, finding a host for the 2036 ...  Show more

With the Olympics over the eyes of the sporting world are back on Paris once again ahead of the start of the Paralympic Games. More than 4000 athletes will be competing for 549 medals over the next two weeks in sports such as Boccia, Swimming and Wheelchair Rugby. We hear from Eg ...  Show more

Cash for Olympic gold... A step in the right direction or sacrilege? The Sports Agents are joined by Olympic icon Denise Lewis to discuss an historic break from Athletic tradition. And after reflecting on the mid-week Champions League quarter-final magic - amid terror threats - G ...  Show more