Which Brands are Winning 2024 (So Far)?

We’re recapping everything you need to know from Ulta Beauty World—the brands, the booths, the chaos, and the criticisms. From hosting the masterclasses to hitting the expo floor with 3,000 beauty lovers (and a lot of product), we’re breaking down what this event actually looks l ...  Afficher plus

Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with her!) and why she approaches makeup through the lens of character and storytellin ...  Afficher plus

What does it take to build a successful fashion brand that's inclusive for all? Today we hear from Brittney Saunders, founder of Fayt The Label, on the realities of building a size-inclusive brand. Aaand, if you can’t quite get your makeup to stay on all day, our beauty expert Jo ...  Afficher plus

Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-hi ...

Jenn & Julee share their latest beauty adventures: A variety show about bathing culture, meeting Ilana Glazer, and dinner with Dr. Augustinus Bader. Plus: Sephora’s store redesign and new Hulu series; research showing how age affects the way we feel about our beauty products; the ...  Afficher plus

Great news: it's never too late to start creating content online! But there are plenty of traps and pitfalls that can trip you up on the way. That's why we're here to spill our beauty content creation secrets that we wish we knew sooner. And, we share our biggest beauty regrets—t ...  Afficher plus