Nerd Alert: Do Sports Sponsorships Work?

Nerd Alert: Do Sports Sponsorships Work?

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Nerd Alert: The Science of Ads that Stick

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what makes ads m ...  Show more

Streaming TV and the Effectiveness of Modern TV with Nikki Erkkila

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the sta ...  Show more

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