500 The Power of Instinct by Leslie Zane

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuas ...  Show more

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Known in the industry as The Brai ...  Show more

<div>Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?</div> <div> </div> <div>While celebrity endorsements have been around ...  Show more

In This Episode You Will Learn About: Figuring out why people behave the way they do Listening to your intuition The brand archetypes Finding your confidence Being multi-passionate   Resources: jenniferkem.com masterbrand.me/happy confidently.me instagram.com/jennif ...  Show more