The Brand Power of Retail Pop-ups

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Afficher plus

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Afficher plus

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. 

For more on PowerDot®and show note:www.shopify.com/powerdot-partnership  ...

CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ...

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ...

A panel of experts discussed strategies for making physical retail a strong service touchpoint that builds brand loyalty.

Shopping is evolving. Consumers now experience brands across channels: they may be introduced to a brand on social media, try on its products at a s ...