Marketing The Olympics

In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.There a ...  Show more

From our archives, a favourite...Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.In this episode, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer c ...  Show more

NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?

This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale o ...  Show more

Today, I reflect on the business of the Olympics & what we can learn from the exorbitant costs & historical unprofitability of the games. 

From TV commercials and branded soda cans to Emily in Paris spon-con, the Olympics are once again everywhere. In the Olympic spirit, we’re bringing you four stories about the games in all their international, theatrical glory.In the first story, Christopher Johnson introduces the ...  Show more

Allegations of human rights' abuses have led to an official boycott by a number of Western governments of the Winter Olympics in Beijing this month. China has responded angrily, accusing them of politicising a sporting bonanza. The International Olympic Committee insists that spo ...  Show more