Marketing The Olympics

Another favourite from our archives...Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like T ...  Show more

From the Under The Influence Archives, one of our favourites....Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. The ...  Show more

NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?

This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale o ...  Show more

Today, I reflect on the business of the Olympics & what we can learn from the exorbitant costs & historical unprofitability of the games. 

From TV commercials and branded soda cans to Emily in Paris spon-con, the Olympics are once again everywhere. In the Olympic spirit, we’re bringing you four stories about the games in all their international, theatrical glory.In the first story, Christopher Johnson introduces the ...  Show more

Allegations of human rights' abuses have led to an official boycott by a number of Western governments of the Winter Olympics in Beijing this month. China has responded angrily, accusing them of politicising a sporting bonanza. The International Olympic Committee insists that spo ...  Show more