Marketing The Olympics

This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistachio and the Suzuki Cappuccino.It’s true – and it’s tasty mark ...  Show more

This week, we look at the staying power of Catalogues.They’ve been around since the mid 1800s, and they helped build the country.We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.How catalogues finally allowed rural folks to have access to ...  Show more

We're in Greece to find out what challenges await the new IOC president Kirsty Coventry - the first woman and first African to hold the most powerful role in sport.The IOC faces several challenges, including the issue of paying prize money to athletes, finding a host for the 2036 ...  Show more

Help keep our podcast going by contributing to our Patreon! With the 2024 Olympics beginning any day now, you’re probably (if you’re a nerd like us) asking yourself one question: what would it have been like to attend a day at the world’s first Olympic Games? The Games in ancient ...  Show more

For decades, hosting the Olympics has been seen as a prestigious opportunity to showcase a nation's success. However, history shows that these events often coincide with economic challenges. Russia hosted the 2014 Winter Olympics, facing economic decline shortly after. Brazil's e ...  Show more

Why are all the Olympic Games money losers except the famous Los Angeles event in 1984? What did LA do differently? How does funding for the Olympics work? Why doesn't the IOC just buy an island to host the Olympics there every 4 years? Do Olympic athletes have a McDonalds in the ...  Show more