Marketing The Olympics

This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about the mountain of rejections famous and successful people had to overcome and how they did it.In this episode, we talk about the gol ...  Show more

This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.And we look at the phenomenon that is the UFC ...  Show more

We're in Greece to find out what challenges await the new IOC president Kirsty Coventry - the first woman and first African to hold the most powerful role in sport.The IOC faces several challenges, including the issue of paying prize money to athletes, finding a host for the 2036 ...  Show more

Help keep our podcast going by contributing to our Patreon! With the 2024 Olympics beginning any day now, you’re probably (if you’re a nerd like us) asking yourself one question: what would it have been like to attend a day at the world’s first Olympic Games? The Games in ancient ...  Show more

For decades, hosting the Olympics has been seen as a prestigious opportunity to showcase a nation's success. However, history shows that these events often coincide with economic challenges. Russia hosted the 2014 Winter Olympics, facing economic decline shortly after. Brazil's e ...  Show more

Why are all the Olympic Games money losers except the famous Los Angeles event in 1984? What did LA do differently? How does funding for the Olympics work? Why doesn't the IOC just buy an island to host the Olympics there every 4 years? Do Olympic athletes have a McDonalds in the ...  Show more