How to Make Better Decisions, According to Sc...

Jersey Mike’s just hit No. 1 on Entrepreneur’s Franchise 500, as it enters a new era of ownership and leadership. New CEO Charlie Morrison explains how the brand plans to grow without breaking what already works. Plus, he reveals whether Danny DeVito is really going to lose his j ...  Show more

Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copying the past. Plus, practical ways founders can apply it through design, storytel ...  Show more

Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's ...  Show more

Making business decisions often means choosing one path over another—but that doesn’t always need to be the case. Wendy Smith and Marianne Lewis argue that leaders should move beyond “either/or” choices and try to come up with solutions that embrace ambiguity and paradox. In this ...  Show more

Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can easily go wrong. Many leaders don’t understand that their decisions are only as good as how they interpret the data. In this episo ...  Show more

Quite often the ideas of 'risk' and of 'uncertainty' get bandied about interchangeably, but there's a world of difference between them and it matters greatly when that distinction gets lost.

That's a key message from <a href= "https://www.mpib-berlin.mpg.de/staff/gerd-g ...