How To Leverage Social Media To Sell Your Pro...

Today's episode is a fireside chat I had with Warrior Rising, a Nonprofit empowering Veterans in business. I break down how to actually win on social media today. We go deep into platform-specific content strategy, how social media algorithms really work, and why AI is becoming e ...  Afficher plus

Today's episode is another 4Ds session where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss the fear of posting content and running ads based on your best organic content. We also talk about the advantage of having a podcast, failing in busin ...  Afficher plus

Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ...  Afficher plus

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Afficher plus

What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ...  Afficher plus

So, you’ve successfully scaled your start-up and you’re growing into a mature company. What, if anything, should you retain from those early days? Harvard Business School professor Ranjay Gulati says the most successful organizations have one thing in common: a soul. “Soul” goes ...  Afficher plus