The 3 Biggest LTV Mistakes Businesses Make (A...

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today: https://www.tiereleven.com/croIf your CRO agency is leading with design opinions instead of data, ...  Show more

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary brands are defined by their raving fans, and if you’re not creating "raving fan" re ...  Show more

Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more?

That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue with ...

One of the biggest challenges in business is keeping that constant flow of new customers in the pipeline. How you brand yourself and your company is imperative in producing growth and recurrent revenue. Johanne Wilson is co-founder of a Florida-based design agency called COOL Cre ...  Show more

Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of ...  Show more

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definitio ...  Show more