The 3 Biggest LTV Mistakes Businesses Make (A...

Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to close high-ticket offers, generating the lead is not the end of the process. The handoff is where busine ...  Show more

What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the pipeline of future customers dries up.I sat d ...  Show more

Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more?

That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue with ...

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Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed.  In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you s ...  Show more

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@fader ...  Show more