Banana Republic: Mel and Patricia Ziegler

Most entrepreneurs think the hardest part of building a company is the product.For Jim McKelvey — co-founder of Square — the hardest part was the system around the product.Because Square wasn’t just competing with other startups …It was competing with regulations, middlemen, entr ...  Afficher plus

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh from Indiana wonders how to go all-in on his s ...  Afficher plus

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ...

Even if you don’t shop on Shein, the fast-fashion retailer may have changed online shopping for you. The site offers necklaces for under $2, hoodies under $11, and sneakers for less than $20. But, how is the company offering prices that low?  Timothy McLaughlin is a contributing ...  Afficher plus

We're in Galicia, in Northern Spain, at the HQ of the global retailer Zara. It's a rare glimpse behind the scenes of how they create the clothes for a brand that's one of the most successful stories in fast fashion.But is Zara starting to lose its shine after posting slower sales ...  Afficher plus

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown to a multi-billion dollar clothin ...