The Power Of EGC (Employee Generated Content)

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day. In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sa ...  Show more

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt th ...  Show more

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji

About the Book:

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resourc ...

Welcome back! In this episode, I’m diving into actionable strategies to help local businesses grow using social media. We’ll talk about how to get the most out of low-budget Facebook and Instagram ads targeting a five-mile radius around your business. Plus, I’ll share why plat ...

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

[removed] 2015 is going down in the books as a transformational year for the discipline of marketing. There ...