The Power Of EGC (Employee Generated Content)

In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data. From the shift to micro persona targeting to the creative formats actually driving ...  Show more

We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.From calendar apps to course builders and memberships — there’s a cheaper version of almost everything. In this episode, we're breaking down the truth about buying lower-cost alternatives t ...  Show more

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji

About the Book:

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resourc ...

Welcome back! In this episode, I’m diving into actionable strategies to help local businesses grow using social media. We’ll talk about how to get the most out of low-budget Facebook and Instagram ads targeting a five-mile radius around your business. Plus, I’ll share why plat ...

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

[removed] 2015 is going down in the books as a transformational year for the discipline of marketing. There ...