April Dunford: The Marketing Expert

Connor Teskey is the CEO of Brookfield Asset Management, one of the world’s largest investors, managing about a trillion dollars across infrastructure, power, real estate, private equity, and credit. In this exclusive interview, his first as CEO, we explore his approach to capita ...  Show more

Bill Marriott built the largest hotel company in the world. But he didn’t open his first hotel until he was 55 and he fought against it the whole way. In fact, the man that would go on to build the world’s largest hotel chain started with a nine-seat root beer stand in Washington ...  Show more

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams. Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma a ...  Show more

90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?

This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ...  Show more