#345 - Sell Playbook: The Definitive Objectio...

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the ...  Show more

How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum. 🎙️ ACTIONABLE TAKEAWAYS: Screenshots beat polished proof: Raw texts, DMs, an ...  Show more

Jason got a cold DM on LinkedIn that included a common ask that often creates friction. Today, Jason and Nicole call up the guy who made that ask to talk through his networking strategy and give him some tips on frictionless outreach. 

Cold calling is becoming increasingly difficult for sellers. The old methods aren't working, and you have no clue what the new cold outreach techniques are. Don't worry, I got you covered. In this episode, I'm joined by Armand Farrokh and Nick Cegelski, co-authors of the book "Co ...  Show more

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In this solo episode, Bryan engages in a dynamic conversation with Armand Farrokh and Nick Cegelski, co-hosts of the 30 Minutes to President's C ...

This is a very special episode for me. My brand-new card game, COYOTE, created in collaboration with Elan Lee and Exploding Kittens, is here. It is available in ~8,000 locations worldwide, including Walmart, Target, Amazon, and many others. Learn more: https://coyotegame.com.This ...  Show more