The Rise of Saudi Art and Heritage on the Global Stage

The Rise of Saudi Art and Heritage on the Glo...

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Beyond Assumptions: How Brands Can Truly Connect with Middle Eastern Consumers

Why do brands misunderstand the Middle Eastern consumer? It’s a question we’re tackling head-on in this episode of Firsts.Deena is joined by Philippa Morgan, Executive Director of International Markets at Dazed Media and Creative Strategy Director + Lead Editor at Deenathe1st. Wi ...  Show more

Podcasts Killed the Video Star - Deena on Gen MTV

In this episode of Firsts, Deena delves into the impact of music videos on her life and on the broader cultural landscape. She recalls the 80s and 90s era of MTV, highlighting this new creative frontier that captivated her, particularly through the videos of Duran Duran, Don Henl ...  Show more

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