How Tweens Took Over the Beauty Aisle

Bella Freud's path into fashion was shaped less by legacy and more by instinct. Despite her family name, she describes an upbringing without privilege or pressure — drawing inspiration from the creative people around her.After studying fashion in Rome, Freud launched her own bran ...  Show more

Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decline, brands are leveraging new technolog ...  Show more

Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-hi ...

Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings un ...

Parabens is a collective name for a group of chemicals used as preservatives in consumer products such as food, cosmetics and pharmaceuticals. They have been synthesised in labs for almost 100 years. So far then, parabens seem quite boring ingredients.

But, in just unde ...

As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are looking to community as a deeper and more emotional form of engagement. But building true community takes more than buzzwords. In this ep ...  Show more