How Tweens Took Over the Beauty Aisle

I've been interviewing Nick Knight for more than 15 years. This is our fourth in-depth, sit-down interview. At this stage, it's become something closer to a running conversation about how technology is reshaping fashion.This time around, I wanted to know where Nick is focusing hi ...  Show more

For years, follower count was the clearest shorthand for a creator's value — more followers meant more reach, more brand deals, more money. But social media doesn't work that way anymore. TikTok's For You page, Instagram's suggested posts and other algorithmically curated feeds m ...  Show more

Tweens are shopping for trendy, expensive skincare products. Gen Z worries it’s “aging like milk.” Are today’s young people too afraid of looking old? Allure editor-in-chief Jessica Cruel and Vox correspondent Rebecca Jennings explain. This episode was produced by Haleema Shah, e ...  Show more

Skincare used to appeal to an older demographic, often with the aim of slowing down visible signs of ageing. But as trends in skincare have evolved, with ever more products on the market, the audience has grown too. Children as young as eight are now saving up their pocket money ...  Show more

We’re discussing the “Sephora Kids” phenomenon — an offshoot of our “Tweenage Clean” episode from last year. Reports of children running rampant (and unattended) at the retailer are riling up the internet. Nasty behavior, destroying testers — these are a few things that have peop ...  Show more

In this twisted episode of Drama Mama, our perceptive host Ben delves into the disconcerting trend of 10-year-old girls splurging on anti-aging skincare at Sephora, sparking a conversation about the iPad kid generation. With a mix of concern and insight, Ben unravels the complex ...  Show more