How I persuaded 8 influencers to promote Nudg...

Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for. --- Tom and Luan’s book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://w ...  Show more

“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what Robert Cialdini told me on the latest episode of Nudge. He also explained why the Prime energy drink first succeeded and then flopped. How D ...  Show more

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ...  Show more

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Show more

Removing TV from a marketing campaign can reduce its impact by 39%. That’s a massive drop—and evidence of the impact including TV in your marketing mix has.

This week, Elena, Angela, and Rob discuss the most effective marketing channel combinations. They explore how TV ...  Show more

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative ...  Show more