S5 E4: The Power of Cause Marketing with Lauren Reed

S5 E4: The Power of Cause Marketing with Laur...

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S8 E3: The Sense and Nonsense of Predictions as a PR Tool with Robert Bauer

Robert Bauer joins us to unpack the intriguing topic of predictions within the PR industry—how they are formulated, their inherent risks, and their potential impact on reputation management. He emphasizes the need for balance between cautious foresight and bold, sometimes controv ...  Show more

S8 E2: Balancing Automation and Authenticity: The 2026 M.Cast™ Trends Report with Terrie Ard of Moore

Terrie Ard returns to discuss the findings of the 2026 M.Cast™ Trends Report. She explains the importance of adopting a "futurist mindset" and looking for signals and patterns of change to anticipate what is coming next, rather than simply reacting to the present.Terrie explains ...  Show more

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