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In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

I broke down exactly where to start tackling this scenario, what you need to figure out first, and the key factors to getting your new business off the ground. In this episode, you’ll also learn why your mindset matters when you approach questions like this, the specific costs yo ...  Show more

Scott shares career advice in this “Best Of” episode, covering the biggest mistakes entrepreneurs make when starting a business, how to stand out as a new hire, and whether you should really follow your passion. He talks about why timing matters more than ideas in entrepreneurshi ...  Show more

In this heartfelt and honest episode, I take you into a topic many M&E professionals experience but rarely talk about - boredom. Whether you're a data enthusiast, evaluation strategist, or new to the field, chances are you've felt stuck, disengaged, or wondered if your work still ...  Show more

Disrupt or Digitize? The Art of Breaking the Status Quo

Why do some startups revolutionize entire industries while others just digitize legacy processes? Disruption isn’t just a buzzword; it’s a mindset and one that too many founders shy away from. Are you ...