How Reddit Faked Critical Mass

E1169: How are SEOs doing keyword research in 2026? I break down a viral thread from the SEO subreddit where SEOs shared their real processes, tools, shortcuts, and ways of deciding which keywords deserve attention. Some of the advice is strong. Some of it misses the point. The b ...  Show more

E1167: Claude-generated websites have a serious SEO problem: they use a lot of unnecessary words. Search intent is not only about covering the right topic. It is also about presenting the answer in a way that is fast and easy to consume. I break down three real AI-heavy websites ...  Show more

Live from YPO’s Global Entrepreneurship Summit, Ed sits down with Reddit co-founder and CEO Steve Huffman. They discuss the company’s IPO journey, his unique approach to investor relations, and how Reddit navigates the complex world of content moderation. Learn more about your ad ...  Show more

With $12,000 and a mascot named Snoo, two former college roommates designed a web site they hoped would become "the front page of the Internet." Today, despite growing pains, personal issues and persistent trolls, Reddit has over 300 million monthly users and is valued at 1.8 bil ...  Show more

Steve Huffman had been programming software since he was eight-years-old. At the University of Virginia, he met his future business partner, Alexis Ohanian. The pair went on to found Reddit, a discussion website where anyone can post links, photos, videos or questions on all kind ...  Show more

If you notice that your traffic is dominated with AI snippets and Reddit results, here's how you can take advantage of that and learn how to drive traffic from Reddit. It really does feel like an "if you can't beat 'em, join 'em" situation, but we can't ignore that Reddit, the se ...  Show more