How Nike Ran Off Course

Anoushka Shankar has spent three decades building one of the most distinctive bodies of work in contemporary music. She has taken the sitar — an instrument rooted in centuries of North Indian classical tradition — into completely new territory, blending the ancient Hindustani rag ...  Show more

The rise of GLP–1 drugs, such as Ozempic and Wegovy, is forcing fashion and beauty companies to rethink everything from sizing and fit to product development. With one in eight Americans having tried a GLP–1 medication, brands are grappling with how to serve consumers whose bodie ...  Show more

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ...  Show more

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

Background:

Luxury footwear is booming as consumers opt ...

Takeaways: Nike's decision to resume sales on Amazon marks a significant shift in their strategy, emphasizing direct consumer engagement. The brand's previous focus on maintaining a direct relationship with consumers is now seemingly compromised through this partnership. Concerns ...  Show more