How Nike Ran Off Course

Willa Bennett is the editor-in-chief of Cosmopolitan and Seventeen — two of the most influential legacy media brands now being reimagined for a social-first, creator-driven era.Bennett grew up in Los Angeles, trained as a ballerina and studied journalism at Sarah Lawrence before ...  Show more

Saks’ bankruptcy was widely expected, yet still felt like a shock to the fashion system. The department store giant’s Chapter 11 filing outlines $1.75 billion in restructuring finance and $3.4 billion owed to as many as 25,000 creditors – including $136 million to Chanel alone. W ...  Show more

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ...  Show more

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

Background:

Luxury footwear is booming as consumers opt ...

Takeaways: Nike's decision to resume sales on Amazon marks a significant shift in their strategy, emphasizing direct consumer engagement. The brand's previous focus on maintaining a direct relationship with consumers is now seemingly compromised through this partnership. Concerns ...  Show more