How Nike Ran Off Course

Born in the leafy enclave of Bedford, New York, designer Conner Ives, a self-professed “country mouse,” grew up in a household that taught him two things early: that quality is worth protecting, and ambition is worth following.At 16, a connection through his mother's dental pract ...  Show more

Carlos Nazario has helped redefine how fashion media expresses subculture in a luxury context, making history along the way as the first Black editor to style a cover for American Vogue.But he grew up in Queens, New York, in a big Puerto Rican family with no connections to fashio ...  Show more

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ...  Show more

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

Background:

Luxury footwear is booming as consumers opt ...

Takeaways: Nike's decision to resume sales on Amazon marks a significant shift in their strategy, emphasizing direct consumer engagement. The brand's previous focus on maintaining a direct relationship with consumers is now seemingly compromised through this partnership. Concerns ...  Show more