Is brand strategy bullsh*t?

Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be headi ...  Show more

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brand ...  Show more

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ...  Show more

What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.

This week, we are talking ...

Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise o ...  Show more

Ever come across a logo and think, "Damn, that brand needs help"? You’re not alone. Designers can spot when a logo is dragging a brand down, but most clients don’t see it—until you show them.

This week on The Angry Designer, we hand you the ultimate play ...