Lyas on the Enduring Power of Fashion Storyte...

Bella Freud's path into fashion was shaped less by legacy and more by instinct. Despite her family name, she describes an upbringing without privilege or pressure — drawing inspiration from the creative people around her.After studying fashion in Rome, Freud launched her own bran ...  Show more

Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decline, brands are leveraging new technolog ...  Show more

In this episode, The Gstaad Guy chats with model and fashion content creator Wisdom Kaye, to discuss the evolution of personal style, navigating the fashion world as a digital native, and how to build influence without compromising authenticity. Wisdom Kaye is a Nigerian-American ...  Show more

We're back with an episode that is unapologetically honest! Remember when fashion reviews weren’t just about hype? Hanan Besovic, the voice behind the popular Instagram account @ideservecouture, is bringing that era back. 'When the work is good, I love to praise fashion. But when ...  Show more

hello to the archivists XDXD in ep. 50 we’re talking about the creative director—how the role was born, how it got messy, and what’s next.Let’s start with karl. Lagerfeld was the OG. In 1974, he was the sole designer at chloé—before the title "creative director" even existed. But ...  Show more

Why does so much fashion still cling to strict men's and womenswear codes? Is the industry finally ready to shake off tired old binaries and embrace the trans and gender-nonconforming community? Or is Harry Styles' Vogue cover about as far as it goes?

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